As of 2023, video content is a major driver of online growth across all the most popular social media platforms. n this guide, we look at why video content is so important for social media optimization in 2023, and provide insight on how to reach your target audience and grow your business online.
Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]