A Beginner’s Guide to Search Engine Marketing (SEM)
Search engine marketing (SEM) is a cost-effective way to boost visibility online and drive more traffic to your website.
The Most Important SEO Ranking Factors in 2025
In this guide we list the top SEO ranking factors to focus on if you want to improve search rankings, drive organic traffic, and succeed online.
A Guide to Franchise SEO for Multi-Location Businesses
In this guide, we’ll explain what franchise SEO is, why it’s vital for multi-location businesses, and how it can help drive success for each location and brand as a whole.
The Ultimate Content Marketing Guide for Beginners
In this guide, we explain everything you need to know about content marketing and how it can help your business grow.
A Guide to Search Engine Optimization (SEO) for Businesses
In this guide, we explain everything there is to know about SEO, including what it is, how it works, and why it’s so vital for any business that wants to succeed online.
The Digital Marketing Playbook for Business Growth in 2025
This guide explains all you need to know about digital marketing and how it can fuel long-term growth and success for your business.
Why Your Social Media Strategy Should Include Video
As of 2023, video content is a major driver of online growth across all the most popular social media platforms. n this guide, we look at why video content is so important for social media optimization in 2023, and provide insight on how to reach your target audience and grow your business online.
Why West County Net Loves WordPress
In this article, we’ll explore why WordPress has become the go-to for companies and web developers worldwide, including the savvy web devs at West County Net.
Content Creation for Every Stage of the Buyer’s Journey
In this article, we will explore the different stages of the buyer’s journey/marketing funnel, and, more importantly, teach you how to write content that caters to each stage, so you can convert viewers into readers, and readers into customers.
Is Email Marketing Still Effective?
If you’re looking to shake up your marketing channels, including email marketing is an easy, cost-effective, direct marketing channel that, done right, won’t let you down now, or in the foreseeable future.
How Google Has Improved Their Local Search Algorithm
Google Completes Biggest Algorithm Update to Local Search in 6 Years Google is constantly making updates to their various search algorithms that affect your business’s search engine visibility. Late last year, Google rolled out another major update, in fact the biggest algorithm update to local search since 2016. This latest update drastically improves results on […]
Why Your Business Should Utilize Google Posts
SEO Content Social Sharing on the Internet’s Most Popular Search Engine Any business with a website should already understand the importance of visibility on search engines like Google. Furthermore, as a business owner with some understanding of SEO, you know that having a Google Business Profile is critical to reaching and engaging potential customers. After […]
Local Search Content Creation As A Part of Your SEO Strategy
SEO Driven Content Creation for Your Local Business What is content? The answer to “What is content” is not a satisfying one. According to Joan Damico of G+, content is defined broadly as “any communication in any medium that serves a purpose, whether it be to influence, educate, inform, warn, express one’s self or spark […]
Understanding Search Intent in 2022
Attracting new customers is tough, especially on the internet. Run a search on Google or Bing and you’re sure to find hundreds of blog posts and how-tos selling fancy platforms guaranteed to grow your customer base. And in fact, if you were to read one of these blog posts, you might actually discover that you’ve […]
Best Web Design Trends Over Time: 2002 vs 2022
Why It’s Important to Stay Ahead of Web Design Advancements A lot has changed since the initial internet boom of the 1990s. The internet is bigger, faster, and constantly evolving. The same can be said of web design trends. We all understand that with time comes change. And with change comes reflection. And this principle […]
West County Net Named Top Digital Marketing Agency by Expertise
Expertise Scored 20 Digital Marketing Agencies in Santa Rosa and Picked the Top 12 Why This Digital Marketing Agency? Expertise’s goal is to connect people with the best local experts. They scored Santa Rosa Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list […]
Why Your Business Needs SMO in 2022
Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]
Google Page Experience Comes to Desktop
We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022. Google Page Experience […]
Audience Targeting: Remarketing vs Prospecting
A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]
Black Friday Marketing
How to Plan and Execute Your End of Year Sale Marketing It’s that time of year again. Around the world, companies are rolling out their Black Friday, Cyber Monday, and holiday sales events earlier than ever. Arguably one of the biggest sales seasons of the year, end of the year sales can make or break […]
West County Net Wins Best Ad Agency in Sonoma County!
West County Net is honored to receive the award for Sonoma County’s Best Ad Agency in the North Bay Bohemian “Best of North Bay 2021” Awards.
Julian Wilson Holmes is ‘One To Watch’ in 2020
West County Net CTO, Julian Wilson Holmes, was recognized as one of the North Bay Business Journal’s Forty Under 40 “Ones to Watch”.
Digital Marketing During Coronavirus (COVID-19)
Your customers and clients are going to be online now, more than ever. Will your existing digital marketing strategy work for or against you during this time?
Best Times to Post on Social Media in 2019
What are the Best Days and Times for Social Media Posting? Social media: it is something businesses everywhere can’t ignore any longer. Did you know — it has been reported that 75% of consumers bought a product because they saw it on a social network? If you are one of the many businesses that has […]