audience targeting in digital marketing

Audience Targeting: Remarketing vs Prospecting

A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]

What Factors Affect SEO

22 SEO Factors to Pay Attention to in 2022 On-Page SEO Website structure When it comes to search engine optimization, website organization is a huge factor in creating a strong SEO foundation. This is important not only for search engine crawlers (AKA spiders), but also human users. In order for your content and your website […]

Woman shopping in downtown Santa Rosa during Black Friday

Black Friday Marketing

How to Plan and Execute Your End of Year Sale Marketing As of the publication date of this article, Black Friday 2021 is exactly 28 days away. And if you haven’t started your marketing push for the holiday season, the time is now! No matter what industry you’re in, if you sell or offer anything […]

SEO Specialist – West County Net’s New Hire

West County Net Strengthens Team with SEO and SEM Specialist, Heather Chloe Wallace West County Net, the Sonoma County based marketing firm, teams up with Heather Chloe Wallace who joins as the new SEO and SEM Specialist.  The tech company offering marketing solutions for Sonoma County and beyond, has finally found its SEO and SEM […]

West County Net logo

SEO/SEM Specialist

SEO/SEM Specialist – *In House Position* Are you the one? The digital marketing team at West County Net is in search of a SEM/SEO specialist seasoned in the art of client management, and who has expertise in the planning and execution of digital marketing campaigns. What You Will Be Doing Develop and project manage digital […]

person's hand using cell phone to post to social media

Best Times to Post on Social Media in 2019

What are the Best Days and Times for Social Media Posting? Social media: it is something businesses everywhere can’t ignore any longer. Did you know — it has been reported that 75% of consumers bought a product because they saw it on a social network? If you are one of the many businesses that has […]

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