search engine algorithm update factors

How Google Has Improved Their Local Search Algorithm

Google Completes Biggest Algorithm Update to Local Search in 6 Years  Google is constantly making updates to their various search algorithms that affect your business’s search engine visibility. Late last year, Google rolled out another major update, in fact the biggest algorithm update to local search since 2016. This latest update drastically improves results on […]

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Why Your Business Should Utilize Google Posts

SEO Content Social Sharing on the Internet’s Most Popular Search Engine Any business with a website should already understand the importance of visibility on search engines like Google. Furthermore, as a business owner with some understanding of SEO, you know that having a Google Business Profile is critical to reaching and engaging potential customers. After […]

identifying and appealing to user search intent

Understanding Search Intent in 2022

Attracting new customers is tough, especially on the internet. Run a search on Google or Bing and you’re sure to find hundreds of blog posts and how-tos selling fancy platforms guaranteed to grow your customer base. And in fact, if you were to read one of these blog posts, you might actually discover that you’ve […]

components of average web design in 2022

Best Web Design Trends Over Time: 2002 vs 2022

Why It’s Important to Stay Ahead of Web Design Advancements A lot has changed since the initial internet boom of the 1990s. The internet is bigger, faster, and constantly evolving. The same can be said of web design trends. We all understand that with time comes change. And with change comes reflection. And this principle […]

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Why Your Business Needs SMO in 2022

Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]

google search results may be affected with the rolllout of Google Page Experience to desktop

Google Page Experience Comes to Desktop

We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022.  Google Page Experience […]

audience targeting in digital marketing

Audience Targeting: Remarketing vs Prospecting

A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]


What Factors Affect SEO

22 SEO Factors to Pay Attention to in 2022 On-Page SEO Website structure When it comes to search engine optimization, website organization is a huge factor in creating a strong SEO foundation. This is important not only for search engine crawlers (AKA spiders), but also human users. In order for your content and your website […]

Woman shopping in downtown Santa Rosa during Black Friday

Black Friday Marketing

How to Plan and Execute Your End of Year Sale Marketing It’s that time of year again. Around the world, companies are rolling out their Black Friday, Cyber Monday, and holiday sales events earlier than ever. Arguably one of the biggest sales seasons of the year, end of the year sales can make or break […]

SEO Specialist – West County Net’s New Hire

West County Net Strengthens Team with SEO and SEM Specialist, Heather Chloe Wallace West County Net, the Sonoma County based marketing firm, teams up with Heather Chloe Wallace who joins as the new SEO and SEM Specialist.  The tech company offering marketing solutions for Sonoma County and beyond, has finally found its SEO and SEM […]

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SEO/SEM Specialist

SEO/SEM Specialist – *In House Position* Are you the one? The digital marketing team at West County Net is in search of a SEM/SEO specialist seasoned in the art of client management, and who has expertise in the planning and execution of digital marketing campaigns. What You Will Be Doing Develop and project manage digital […]

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Best Times to Post on Social Media in 2019

What are the Best Days and Times for Social Media Posting? Social media: it is something businesses everywhere can’t ignore any longer. Did you know — it has been reported that 75% of consumers bought a product because they saw it on a social network? If you are one of the many businesses that has […]

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