social media manager checks her client's social media account

Why Your Business Needs SMO in 2022

Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]

google search results may be affected with the rolllout of Google Page Experience to desktop

Google Page Experience Comes to Desktop

We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022.  Google Page Experience […]

audience targeting in digital marketing

Audience Targeting: Remarketing vs Prospecting

A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]

SEO

What Factors Affect SEO

22 SEO Factors to Pay Attention to in 2022 On-Page SEO Website structure When it comes to search engine optimization, website organization is a huge factor in creating a strong SEO foundation. This is important not only for search engine crawlers (AKA spiders), but also human users. In order for your content and your website […]

Woman shopping in downtown Santa Rosa during Black Friday

Black Friday Marketing

How to Plan and Execute Your End of Year Sale Marketing It’s that time of year again. Around the world, companies are rolling out their Black Friday, Cyber Monday, and holiday sales events earlier than ever. Arguably one of the biggest sales seasons of the year, end of the year sales can make or break […]

SEO Specialist – West County Net’s New Hire

West County Net Strengthens Team with SEO and SEM Specialist, Heather Chloe Wallace West County Net, the Sonoma County based marketing firm, teams up with Heather Chloe Wallace who joins as the new SEO and SEM Specialist.  The tech company offering marketing solutions for Sonoma County and beyond, has finally found its SEO and SEM […]

West County Net logo

SEO/SEM Specialist

SEO/SEM Specialist – *In House Position* Are you the one? The digital marketing team at West County Net is in search of a SEM/SEO specialist seasoned in the art of client management, and who has expertise in the planning and execution of digital marketing campaigns. What You Will Be Doing Develop and project manage digital […]

person's hand using cell phone to post to social media

Best Times to Post on Social Media in 2019

What are the Best Days and Times for Social Media Posting? Social media: it is something businesses everywhere can’t ignore any longer. Did you know — it has been reported that 75% of consumers bought a product because they saw it on a social network? If you are one of the many businesses that has […]

Why Mobile Friendly Web Design is Crucial in 2018

In the past, Mobile-Friendly Web Design simply meant a website should shrink down to fit the dimensions of a smaller screen, i.e. smartphones & tablets. A website would look and operate on a mobile device exactly as it would on its desktop counterpart, just not as conveniently. This lack of mobile sophistication often resulted in […]

Cyber Security

Meltdown and Spectre: CPU Security Flaws

  New Major CPU Security Flaws Earlier this week, computer security experts announced the discovery of two major security flaws found in the processors of most of the world’s computers, smartphones, and cloud servers. These flaws affect nearly every processor manufactured by Intel since 1995. These defects encompass all modern processors capable of a performance […]

Paloma Patino - Chief Operating Officer (COO) at West County Net

Celebrating 20 Years with Web

Why am I smiling? Because today marks exactly 20 years that I have been actively working in Web Development, and that feels big. I’ve survived the .com crash, the use of tables and <blink> text. When I started designing for web in 1997, we had no idea what this thing would become. There was no […]

Small Business Week 2017

5 Digital Marketing Tips for Small Businesses

Happy Small Business Week! West County Net is proud to be a small business dedicated to helping other businesses throughout Sonoma County find success online. In the spirit of Small Business Week, we wanted to offer some suggestions for improving your business’ online presence and ensuring your online house is strong. 1. Make Sure Your […]

West County Net Map of Trees Planted

Be The Change

We recently celebrated our fearless leader, Paloma Sky Patiño, earning her spot among the ranks of the North Bay Business Journal’s Forty Under 40 for 2017.  Read the full article on Paloma and this honor on North Bay Business Journal. At West County, we pride ourselves on being a team of dreamers, thinkers, and creatives […]

Paloma Patino - Chief Operating Officer (COO) at West County Net honored as one of forty to watch under forty years of age

Forty Under 40

West County Net is very proud to announce that our fearless leader, Paloma Patino, has been named one of the North Bay Business Journal’s Forty Under 40 for 2017. Every year, The North Bay Business Journal awards the best, brightest, remarkable young leaders under 40 in the North Bay area with this honor. These recipients […]

Cloud Hosting in Santa Rosa at West County Net

To Cloud or Not to Cloud

For the past few years, the term “The Cloud” has become a huge selling point in the IT business. Everywhere you look you will see an advertisement for going to “The Cloud”.  Whether it’s simply storing data in the cloud or running your ERP software in the cloud, we here at West County Net get […]

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