Google Completes Biggest Algorithm Update to Local Search in 6 Years Google is constantly making updates to their various search algorithms that affect your business’s search engine visibility. Late last year, Google rolled out another major update, in fact the biggest algorithm update to local search since 2016. This latest update drastically improves results on […]
SEO Content Social Sharing on the Internet’s Most Popular Search Engine Any business with a website should already understand the importance of visibility on search engines like Google. Furthermore, as a business owner with some understanding of SEO, you know that having a Google Business Profile is critical to reaching and engaging potential customers. After […]
SEO Driven Content Creation for Your Local Business What is content? The answer to “What is content” is not a satisfying one. According to Joan Damico of G+, content is defined broadly as “any communication in any medium that serves a purpose, whether it be to influence, educate, inform, warn, express one’s self or spark […]
Attracting new customers is tough, especially on the internet. Run a search on Google or Bing and you’re sure to find hundreds of blog posts and how-tos selling fancy platforms guaranteed to grow your customer base. And in fact, if you were to read one of these blog posts, you might actually discover that you’ve […]
Why It’s Important to Stay Ahead of Web Design Advancements A lot has changed since the initial internet boom of the 1990s. The internet is bigger, faster, and constantly evolving. The same can be said of web design trends. We all understand that with time comes change. And with change comes reflection. And this principle […]
Expertise Scored 20 Digital Marketing Agencies in Santa Rosa and Picked the Top 12 Why This Digital Marketing Agency? Expertise’s goal is to connect people with the best local experts. They scored Santa Rosa Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list […]
Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]
We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022. Google Page Experience […]
A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]
22 SEO Factors to Pay Attention to in 2022 On-Page SEO Website structure When it comes to search engine optimization, website organization is a huge factor in creating a strong SEO foundation. This is important not only for search engine crawlers (AKA spiders), but also human users. In order for your content and your website […]
How to Plan and Execute Your End of Year Sale Marketing It’s that time of year again. Around the world, companies are rolling out their Black Friday, Cyber Monday, and holiday sales events earlier than ever. Arguably one of the biggest sales seasons of the year, end of the year sales can make or break […]
West County Net Strengthens Team with SEO and SEM Specialist, Heather Chloe Wallace West County Net, the Sonoma County based marketing firm, teams up with Heather Chloe Wallace who joins as the new SEO and SEM Specialist. The tech company offering marketing solutions for Sonoma County and beyond, has finally found its SEO and SEM […]
West County Net is honored to receive the award for Sonoma County’s Best Ad Agency in the North Bay Bohemian “Best of North Bay 2021” Awards.
In Sonoma county, the name McNears goes hand in hand with St Patrick’s day. When owner Kenneth O’Donnell came to us, his website was outdated and he needed a better way to showcase his good eats and events online. Our team pulled up a stool at the long standing Petaluma establishment, and over a delicious […]
SEO/SEM Specialist – *In House Position* Are you the one? The digital marketing team at West County Net is in search of a SEM/SEO specialist seasoned in the art of client management, and who has expertise in the planning and execution of digital marketing campaigns. What You Will Be Doing Develop and project manage digital […]
West County Net CTO, Julian Wilson Holmes, was recognized as one of the North Bay Business Journal’s Forty Under 40 “Ones to Watch”.
If your team needs help staying connected, WCN is available to set up remote working stations — we even have some tips for working from home!
Your customers and clients are going to be online now, more than ever. Will your existing digital marketing strategy work for or against you during this time?
What are the Best Days and Times for Social Media Posting? Social media: it is something businesses everywhere can’t ignore any longer. Did you know — it has been reported that 75% of consumers bought a product because they saw it on a social network? If you are one of the many businesses that has […]
At I/O 2018, Google CEO Sundar Pichai demonstrated the newest and most futuristic capability of Google Assistant: the ability to make phone calls on your behalf. An awestruck crowd watched as Pinchai played a conversation between Google Assistant and a hair salon in which the assistant successfully schedules a 10 am appointment for its client. […]
In the past, Mobile-Friendly Web Design simply meant a website should shrink down to fit the dimensions of a smaller screen, i.e. smartphones & tablets. A website would look and operate on a mobile device exactly as it would on its desktop counterpart, just not as conveniently. This lack of mobile sophistication often resulted in […]
1. Content Marketing & Content Development First, know that content creation isn’t going anywhere and remains among the top priorities in digital marketing. For a business or brand, content marketing’s objective is to ultimately drive interest and leads in the product or service but the focus of the content created must be of benefit to […]
We all know the feeling too well. You’re browsing your favorite blog for interesting highlights or perhaps clicking on some intriguing headlines as you scroll through your Facebook feed, but instead of being directed to the article you would like to read, you are redirected to a pop-up ad informing that you are today’s lucky […]
New Major CPU Security Flaws Earlier this week, computer security experts announced the discovery of two major security flaws found in the processors of most of the world’s computers, smartphones, and cloud servers. These flaws affect nearly every processor manufactured by Intel since 1995. These defects encompass all modern processors capable of a performance […]