search engine algorithm update factors

How Google Has Improved Their Local Search Algorithm

Google Completes Biggest Algorithm Update to Local Search in 6 Years  Google is constantly making updates to their various search algorithms that affect your business’s search engine visibility. Late last year, Google rolled out another major update, in fact the biggest algorithm update to local search since 2016. This latest update drastically improves results on […]

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Why Your Business Should Utilize Google Posts

SEO Content Social Sharing on the Internet’s Most Popular Search Engine Any business with a website should already understand the importance of visibility on search engines like Google. Furthermore, as a business owner with some understanding of SEO, you know that having a Google Business Profile is critical to reaching and engaging potential customers. After […]

google search results may be affected with the rolllout of Google Page Experience to desktop

Google Page Experience Comes to Desktop

We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022.  Google Page Experience […]

The History of SEO

SEO History 101

Search engine optimization has been a violently shifting landscape since its inception in the mid 90s. On the one hand, you have SEO companies and their clients, who want to rank as high as possible so more people see their websites in search results. On the other hand, you have search engines (like the giant, […]