Your website needs to be ready to accommodate all users, no matter the device or the size of the screen.
Responsive web design is the process of coding your website so that it responds intelligently to whatever size screen it’s being displayed on. This way, no matter how small the screen, the information and functionality of your site is retained and mobile users are able to navigate with ease.
Why should you go responsive?
Responsive design can give you an impressive edge over your competitors. Non-responsive websites can actually alienate mobile users, who are forced to deal with a clunky, slow design.
Google will soon be penalizing sites with bad mobile design. If your site isn’t ready to receive mobile users, Google will rank it lower on its search results pages. Sites with good mobile design will sport an icon in mobile search results that indicates to users that the site can be viewed on their device. Read more here.
Responsive web design also alleviates the scores of issues that come with a mobile version of your website. Going the route of the “mobile website” (m.website.com) actually cannibalizes your primary site’s traffic as a huge portion of your visitors are now being redirected to a completely new domain. This hurts your site’s online presence, reducing traffic and lowering its search ranking.
Don’t get left behind: the number of people who use mobile devices to access the internet will soon overtake the number of people who use desktop computers.
A huge portion of consumers use their smartphones to look for local products and services. It’s fast becoming necessary to offer a well-designed mobile experience. 61% of users have a better opinion of a brand that offers a good mobile experience and 67% of users claim they’re more likely to purchase from a mobile-friendly website.
West County will keep you ahead of the curve. A website with a responsive design leads to higher conversion rates from mobile customers, who more and more are becoming the #1 source of internet traffic. Our design and development teams have extensive experience creating responsive websites. All of our designs are built from the ground up with responsiveness in mind.