LaserVue Eye Center offers some of the most advanced laser eye surgeries available, but its site was not at all representative of its capabilities. West County’s main goals with the site redesign were to improve leads, reduce bounce rate, improve the user experience overall, and create a beautiful and advanced website.
One of the most important aspects of the redesign was creating a clear path to conversion. With clarity of information, simplified site structure, and incentives for initiating contact, potential customers that land on the site have a much higher chance of choosing LaserVue as their laser eye surgery provider.
With the launch of the new responsive parallax website, we also launched our marketing campaign. PPC, print, and social media drive new customers to the site, where information on LaserVue, its doctors, and its procedures is easily discoverable.