Pay per click advertising is a method of paid search that is commonly used on search engines like Google. Using Google AdWords, you can place bids on keywords and created ads that will target people who search those keywords. These ads are displayed on the search engine’s result pages as sponsored ads.
The ads are pay per click in that you only pay Google each time someone clicks on your ad, not each time your ad is displayed. Because of this model, PPC is hugely popular and effective—even if you pay for a visit to your site, the visitor can result in a sale, trivializing the fee.
PPC is a great way to see measurable results in qualified traffic to your site. People who click on PPC ads are more likely to purchase products and services—PPC helps you reach people who are interested in buying right away.
The search engine can also track which visitors arrived on your site via clicking on a paid-search ad and what those visitors did on your site. This means that you can see exactly what is and isn’t working for your business, and make adjustments accordingly.
West Count Net can help you develop, deploy, and manage any number of PPC ad campaigns. Contact us if you’re interested in developing a PPC ad campaign and expanding your site’s reach online.