E-commerce (short for electronic commerce) is the industry of buying and selling products or services over the internet. We all know about the big players in the industry (like Amazon), but many small- and medium-sized businesses successfully conduct their sales online as well. It doesn’t matter what the size of your business or what you’re selling, there’s almost certainly a market for it on the internet.
Since its inception just over 20 years ago, e-commerce has grown from a barren landscape into a $200+ billion industry. The number of shoppers online just keeps growing steadily and e-commerce continues to show double-digit annual growth percentages. Shopping online truly may be the way of the future.
West County’s chief technology officer, Chris Frost, has been building e-commerce capable websites since 1999, when the industry was still in its infancy. Over those 15 years, Chris’ abilities have grown with the ever-evolving e-commerce industry. Today, Chris and the West County team design and develop comprehensive, powerful e-commerce tools and websites for a wide variety of clientele.
As the e-commerce industry has grown over the years, so have the needs of our clients. A website’s shopping cart is no longer a stagnant webpage, but a dynamic, specialized, and complex system that requires advanced security techniques to protect both business and customer.
In the past, websites were built around specialized e-commerce content management systems, limiting design options. Now, dynamic content management systems like WordPress allow for limitless design options while at the same time easily integrating powerful and secure e-commerce solutions.
New content management systems have allowed the required flexibility and stability for e-commerce to grow for all kinds of businesses. Business owners must be able to control the content of their website to change products, pricing, and availability.
West County uses WordPress as a backbone for our e-commerce sites, providing user-friendly functionality to our clients while at the same time developing their sites both securely and with powerful custom programming. We can also build websites in a variety of e-commerce platforms, like Shopify and Volusion, so that you have options no matter what direction you’re taking your business.