Rent One asked West County to combine 35+ of their domains into one unified structure. Previously, each apartment community had a standalone domain and website, fracturing Rent One and their user experience. We simplified both the user experience and the internal processes for finding, editing, and researching different apartment communities managed by Rent One.
Built inside WordPress, the new site incorporates many custom post types with unique user permission roles to allow for dynamic and specific control for Rent One’s employees, users, and renters. The new site also features a custom advanced search across all available apartments in all available communities, allowing potential customers to find exactly what they’re looking for.
Under the new unified domain, West County was also able to fully restructure Rent One’s SEO plan and incorporate, among other tools, a Google AdWords campaign into their online marketing.