Overview

Motion Analysis Corporation is an industry leader in motion capture technology headquartered in Santa Rosa, California. In 1986, MAC developed the first camera designed and manufactured exclusively for motion capture and has been at the forefront of motion capture technology since its founding.

When Motion Analysis first came to us, they had an old site built entirely in HTML, hosted on an internal network, with no easy way to manage or expand upon what they had relied on for years.

As a leader in the Motion Capture industry, Motion Analysis came to us looking for a facelift and a platform to better market themselves and the innovative technology they produce. We reviewed their old site, and with many discussions about their goals for growth and the direction the company was headed, we completely revamped their content structure, simplified the offerings, and packaged all their products into an Industry and Solutions model.

By building the site fully in WordPress, we have now provided them with a platform for news and blogging, landing page creation, and easy management of their products, software, and services. Every page of the site is highly dynamic and relationship driven. This allows for quick updates and new product and software can be promoted easily.

We also worked with them as they transition into their new CRM and the new website directly ties into their lead and contact system, allowing their sales team to more easily manage new customers as they come into the website. This involved highly customized forms that both dynamically update based on content, and feed this information directly into their CRM.

West County Net also actively assists Motion Analysis in their digital marketing efforts via PPC management, email marketing, and SEO.