Overview

Stretch your marketing budget.

Pay per click (PPC) is one of the most effective, efficient ways to direct the right customers to the most relevant pages on your website.

  • Our SEO team works with you directly to identify the best keywords and develop targeted ads around those keywords.
  • Using services like Google Adwords, we bid on ad space based on your keywords.
  • Your targeted ads are displayed directly on search engine results pages when relevant terms are searched.
  • Qualified visitors who are looking to buy products or services you offer are directed to the right pages on your website.

What is Pay Per Click?

Pay per click advertising is a method of paid search that is commonly used on search engines like Google. Using Google AdWords, you can place bids on keywords and created ads that will target people who search those keywords. These ads are displayed on the search engine’s result pages as sponsored ads.

The ads are pay per click in that you only pay Google each time someone clicks on your ad, not each time your ad is displayed. Because of this model, PPC is hugely popular and effective—even if you pay for a visit to your site, the visitor can result in a sale, trivializing the fee.

How can PPC work for you?

PPC is a great way to see measurable results in qualified traffic to your site. People who click on PPC ads are more likely to purchase products and services—PPC helps you reach people who are interested in buying right away.

The search engine can also track which visitors arrived on your site via clicking on a paid-search ad and what those visitors did on your site. This means that you can see exactly what is and isn’t working for your business, and make adjustments accordingly.

West Count Net can help you develop, deploy, and manage any number of PPC ad campaigns. Contact us if you’re interested in developing a PPC ad campaign and expanding your site’s reach online.