Often one of the most difficult aspects of working in the web is developing an image for the client. Websites are not typical advertising mediums as they are interactive and informative in much different ways. While classic advertising needs to get to the point quickly, websites allow for information on a much larger scale. This is one of the greatest aspects of getting your business online, but it can also cause some of the biggest challenges.
Keeping your site clean and easy to use is extremely important to keeping your bounce rate down, as a confusing site will be left quickly. Being too simple can be just as confusing however, as hidden CSS tricks that sound cool to you may be completely unusable to the average web surfer. Hiding content in erroneous places will cause it to never be read when it could retain some of your most valuable keywords.
At West County we focus on keeping your valuable content visible and easily readable on a multitude of platforms. One of the major ways we do this is by using robust backends such as WordPress, Zen Cart, and Opencart that keep content managed and retained. WordPress, our primary platform, not only allows for us (the developers) but also the clients to easily view, edit and maintain their sites and blogs. WordPress takes a lot of the pain out of backend coding and manages many aspects of SEO for you, reducing time spent on optimizing and increasing time for content creation.